Notes from chatting to people.
There are various games that involve the ideas of lies and truths.
Look into what makes games desirable?
Saturday, 6 May 2017
Friday, 5 May 2017
Idea Brainstorming
I looked into design methods (experience design and play theory) to combat fake news, and brainstormed all of the ideas I had. Once I progressed beyond the obvious basic ones and started to think a bit harder, I came up with a few really interesting avenues to explore.
'Design your own truth' and 'solve the mystery' stood out to me from a persuasive, fun, copywriting perspective.
Mediums to explore that were familiar spaces with my target audience such as apps, websites, and online games seemed to be good ways to broadly share my campaign to achieve maximum impact.
I further brainstormed some of the more successful ideas to see where they could end up:
The Chinese Whispers Poster Campaign would be a series of posters scattered throughout cities, with contradicting information on them. This could be coordinated by an interactive website which displays the positions of the posters. People would have to find the posters and riddle out who was telling the truth and who was lying, logging their clues into the website as they go (could be one person must find all, or people help each other to build up online database?) to discover what the truth really is. Truth-finding becomes a game.
Facebook Fake News Finding (Newsbusters) would be an app (or browser) game, connected to Facebook.com, from which you could quickly and easily check news to see if it was fake. Each article checked over by someone receives a badge ranking how truthful it is, and the checker gets some points to add to their tally. Players can compete against friends, gaining points for thoroughness, number of sources, expertees in subject and other things. Even those not playing the game are benefitted by the badges on their Facebook feeds, as it reminds them to be careful/that it's trustworthy checking out that article.
I picked out some fonts and mocked up a few badges, which I then applied to articles as I'd envisaged them.
Clicking on the button brings up sources and notes from people knowledgable in that field.
- Some people are more knowledgable on a topic than others, and their opinions have more weight
- Would people who disagree with an article mark it as Fake, even when it isn't?
Thursday, 4 May 2017
More research
Visual research into experience design:
Research into humour as a means for storytelling and persuasion
Research into the evolving dilemma of fake news in American politics
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