http://www.techradar.com/news/fighting-fake-news-how-google-facebook-and-more-are-working-to-stop-it
"In December 2016, Facebook launched new tools for users to report low quality or offensive content as well as fake news.
Facebook didn't stop there; it partnered with third-party fact checking organizations like Snopes, Politifact and the Associated Press to flag stories as disputed. What’s more, a warning will pop up when users go to share disputed content with a link to find out why the content is flagged. Facebook also launched a guide for spotting fake news that appeared at the top of users’ News Feeds. The guide included basic steps and tips on how to vet sources and recognize fake news, but only appeared in 14 countries for “a few days” in April. “When people click on this educational tool at the top of their News Feed, they will see more information and resources in the Facebook Help Center, including tips on how to spot false news, such as checking the URL of the site, investigating the source and looking for other reports on the topic,” said Adam Mosseri, Facebook’s VP of News Feed, in a blog post at the time."
The Typography of an article helps users to determine, sometimes incorrectly, if it is reliable or not:
https://qz.com/1018086/this-design-detail-determines-if-you-trust-your-news-sources/
"If you’re on a train and catch a glimpse of a newspaper over someone’s shoulder, chances are you can recognise which publication it is without being able to see the masthead. “The average person can tell you very quickly. That’s because establishing familiarity through font is part of a publication’s branding. You might not know a newspaper’s typefaces by name, but no matter what words are written, you could tell which publication they belong to. “The role of typography and design, in all of this, is to really remind you that you are in the place you trust,” says Garcia, who also runs a design studio whose clients have included the Wall Street Journal and the Washington Post. This is why many national publications don’t use standard typefaces such as Times New Roman or Georgia, instead working with a team of designers to create their own."
Because of this, fake news websites and articles use similar fonts to trustworthy newspapers in order to seem more believable.




