Making a Poster

I started with a QR code generator, and the website address of 'newsbusters.com' from here: www.qr-code-generator.com

I've found some examples of QR codes being used in really effective ways to elevate the level of experience and interaction that viewers have with the poster. It takes them from being passive 'viewers' to active 'explorers/advancers' of the digital space that is created, giving them a sense of wonder, discovery and satisfaction.

This video CV is of particular interest and inspiration to me, the talking mouth shows fun, personality and makes a memorable piece of media that certainly won't be overlooked or forgotten by potential employers.

Incorporating the image into the QR code

Incorporating the QR code into the image

I took my template for a plain white shirt from www.ascolour.co.nz.

The idea with these posters is that scanning the QR code will start a video playing in the background, behind the shirt. The video will show fiction vs reality on the world issue related to the shirt on the poster. The t-shirts on the poster will be real shirts, stuck on at the corners, that people can grab off the posters if they are the first one to find them. Underneath is a photograph of the shirt, so the posters will still make sense.

Option 1: This first option has a bottom bar that stays fixed throughout the video, and focusses entirely on the shirt with it's white background. On a crowded wall of broadsides, or simply in city life, there isn't much white or empty space to look at, so although it's simple, in juxtaposition it is bold and eye catching.

The video plays behind the shirt, and the bottom banner stays fixed to anchor the information.

Option 2: Having the text of the poster on the empty background space. This does mean that it needs to be moved/removed when the video plays though. The answer is a top-of-the-page banner, which might have headlines related to the video scroll across it as the video speaks. The video itself is split down the middle to juxtapose the fiction from the reality about the issue.

These videos would be about a minute in length, as people on the street do not have much time as they pass by in which to engage with advertising.

Of these two options so far, I prefer the first one, because it is more cohesive, but I like the idea of the split video in Option 2. The poster still needs work, but for tomorrow's showing this gives a good enough idea.