Specialises in Print and digital design, visual reality, game design, geeky things.
Play Theory: Principles of it, how to solve design problems with play
Game theory, obtaining wellbeing through play, using playing as a design thinking tool.
Using design techniques like the magic circle,
dot voting,
and brain writing,
designing events to find out information (and not necessarily to find out the things that people are expecting you to find out). Designing interactions between people. Lots of crossover with Experience Design.
- Suggested TED Talk by Jane McGonigal, on her app 'Superbetter'
Karl Kane & Lee Jensen
Specialising in Brand, Experience design, world changing ideas; speculative projects
Semiotics: Rhetoric, meaning. Points of view, focus on visual techniques. Unpacking design issues from the everyday happenings.
Using issues from the world today as design projects. Asking questions like 'What if?' and 'How come?' Looking at ideas through different lenses of
– Style: What is something literally, what is it made of (eg. a cotton tote bag with a coffee logo on it)
– Philosophy: Big notions around ideas (eg. Marxism, Feminism)
– Cultural Formation: Influencers (Government, Monarchy, Education, Religion, Gender)
Topic example: How can millennials be connected with art and culture
What does attract millennials? Analyse that. How do they work? Which look and feel to they respond to, look into the 2-way dialogue of social media etc. Use a case study lens, like the NZSO in this case. Look for similarities in the case study with what millennials respond to. What is missing, what are the differences? How can we fill these for millennials so that they engage more with the NZSO?
- Suggested the Guardian Weekly newspaper
- Raymond Williams on hijacking ideas to flip them (eg. making Nazi ideas 'cool')
Pdf of entire book here: https://mykelandrada.files.wordpress.com/2011/06/raymond-williams-marxism-and-literature.pdf
- I, Daniel Blake - film on Service Design






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